For investors who break their own rules
Make investing boring again.
Write your sell and buy rules once. We watch the market and tell you the moment it's time to act.
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Step 1
Write your sell plan when you're calm.
Holding 240 shares · avg cost $48.10
Trigger price
$75
Sell 1/3
80 shares
Trigger price
$95
Sell 1/3
80 shares
Trigger price
$120
Sell 1/3
80 shares
Last revised 3 days ago
Pick your exits. Write your reasons. The app holds them until you need them.
Step 2
Get reminded, not nagged.
Today
Friday, June 12.
Action needed
Sell plan triggered
Your plan was to sell 1/3 of your PYPL holdings (~80 shares).
prices updated 12m ago
When prices hit your targets, you get one email. Your original thesis. Your original target. Nothing else.
Step 3
Prepare for the next crash.
When markets crash, go shopping.
Buy Plan.
Your pre-set list of what to buy, and how much, at each level of panic.
Total cash
$0
Tracking
SPY
Below 1-year peak
−7%
Next buy
At −10%, deploy 25% ($30,000).
VTI $18,000 · QQQ $9,000 · AVUV $3,000
Shopping list
When the market drops
If SPY drops
−10%
Deploy 25%
$30,000
Buy
VTI $18,000 · QQQ $9,000 · AVUV $3,000
If SPY drops
−20%
Deploy 35%
$42,000
Buy
VTI $25,200 · QQQ $12,600 · AVUV $4,200
If SPY drops
−30%
Deploy 40%
$48,000
Buy
VTI $28,800 · QQQ $14,400 · AVUV $4,800
Decide now what you'll buy if the market drops 10, 20, 30 percent. So when it does, you have a list, not a feeling.
A confession from our founder.
I've been investing for over a decade. I know what I'm supposed to do. Buy patiently. Sell deliberately. Hold through volatility. Don't check the price five times a day.
And yet.
In March 2020, when the world shut down, I sold near the bottom. I had cash on the sidelines, a list of companies I'd been waiting to own, and a plan written in my notes from years earlier. I did the opposite of the plan.
The problem was never information. I knew. I just couldn't act on what I knew at the moment it mattered.
That's what this is.
One more thing
Boring Investing isn't for everyone.
Not for you if
You enjoy the rush of checking prices.
You think investing should be exciting.
You want hot tips or stock recommendations.
You trade daily or weekly.
Probably for you if
You've held positions for years and still feel the urge to react to noise.
You've broken your own rules and remember exactly when.
You believe the next decade will reward patience more than cleverness.
You're tired of investing apps that feel like casinos.
Early access
What you're signing up for.
You get in before public launch.
You'll help shape what gets built next.
You'll get founding-member pricing when we eventually charge.
You can leave any time and take your data with you.
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Investing was never meant to be exciting. It was meant to be deliberate.
Make investing boring again.
Enter your email on the next page